About York Catholic District School Board

The York Catholic District School Board (YCDSB) serves over 50,000 students across 103 schools, fostering academic excellence, character, and community. Committed to innovation and faith-based learning, YCDSB shapes future leaders. Bida Media partners with YCDSB to share the stories that bring their schools and students to life.

YCDSB lacked authentic images that truly reflected its schools, students, and community. Their website relied on generic stock photos, missing the opportunity to showcase the real people and environments that make their schools unique. They needed high-quality visuals that captured the heart of their classrooms, events, and school spirit

Problem

Bida Media captured authentic, high-quality images from schools across YCDSB, showcasing real students, educators, and learning environments. By replacing generic stock photos with genuine visuals, we helped bring the school board’s identity to life, creating a more engaging and representative online presence.

Solution

PROCESS &

DEVELOPMENT

We began by meeting with YCDSB’s communications department to understand their needs and vision. Together, we created a detailed shot list, organizing it by school, location, and student involvement while considering how each image would be used. To ensure the best approach, we researched other school boards, gathered inspiration online, and developed a plan to capture engaging, authentic visuals that truly represent YCDSB’s community.

Shot List

Inspiration + Mood Board

RESULTS

In just two weeks, Bida Media captured over 400 high-quality photos showcasing YCDSB’s schools, students, and community. These authentic images are now used across the board’s website, marketing materials, and communications, creating a more engaging and representative digital presence.