Mariani’s Clothiers has been a destination for premium menswear and made-to-measure suiting for over 50 years, offering a curated selection of luxury brands and custom tailoring. Known for its personalized service and craftsmanship, the Unionville-based boutique helps clients refine their style with expert guidance.
About Mariani’s Clothiers
Mariani’s Clothiers had no digital presence—no website, no social media, and no online promotion—making it hard for customers to explore their offerings without visiting in person. Competing with big-box stores required more visibility, along with education on quality menswear and custom tailoring.
Problem
Solution
Bida Media built Mariani’s online presence from scratch, creating engaging content that showcases their premium clothing, styling expertise, and craftsmanship. Through strategic social media and brand storytelling, we’ve increased visibility, educated customers, and driven more in-store traffic.
PROCESS &
DEVELOPMENT
At Bida Media, we start by understanding the heart of a business—its story, values, and what sets it apart. Through in-depth client meetings, competitive analysis, and industry research, we uncover the best way to position a brand in the digital space. By leveraging storytelling as a powerful marketing tool, we craft a strategy that not only showcases products but also connects with audiences on a deeper level, ensuring a brand’s unique identity stands out.
We used sketches, visual mood boards, and client research to shape Mariani’s digital identity. By understanding their clientele’s style and preferences, we crafted a cohesive, aspirational online presence that reflected their expertise and craftsmanship.
• PHOTOGRAPHY • VIDEOGRAPHY • WEB DEVELOPMENT • SOCIAL MEDIA & DIGITAL MARKETING •
Rough Sketches For Spring Campaign
Mood Board
Testing Film Locations & Lighting
Testing Print Material
RESULTS
260 POSTS
1300 FOLLOWERS
80,000+ REACH
150,000+ VIEWS
Through Bida Media’s strategy, Mariani’s Clothiers built a strong digital presence, driving in-store traffic and generating sales through social media. Customers from across the country discovered the brand, and our content educated shoppers on styling and the value of quality menswear. By blending storytelling with strategic marketing, we helped Mariani’s connect with a wider audience while staying true to its legacy of craftsmanship.
"Mathushan and Bida Media took us from having no online presence to reaching customers across the country. They understood our story, showcased our craftsmanship, and brought more people through our doors. It’s been a game-changer for our business."
-Eddie Mariani
Owner
Credit: Bida Media Inc.