Healthcaring Differently is a movement founded by Dr. Onye Nnorom (“Dr. O”) to inspire diverse students to pursue careers in healthcare through social media and storytelling. By amplifying the work of diverse physicians, healthcare leaders, and pathway programs, the platform highlights opportunities in medicine and beyond. It also serves as a resource for medical students, helping them navigate career options and find mentorship in the healthcare field.

About Healthcaring Differently

Canada is facing a healthcare worker crisis, with a noticeable lack of diversity among physicians and healthcare professionals. Representation matters, yet many young people—especially from underrepresented communities—don’t see a clear path into the field. The challenge is how to inspire and support the next generation to pursue careers in healthcare, ensuring a more diverse and inclusive future in medicine.

Problem

To tackle this challenge, we launched a dynamic digital strategy centered on social media, live streaming, and impactful video content. By showcasing diverse healthcare professionals and sharing vital resources, we’re making career pathways more visible and breaking down barriers for underrepresented students. Through engaging storytelling and direct outreach, Healthcaring Differently is reshaping the future of healthcare—one inspired student at a time.

Solution

PROCESS &

DEVELOPMENT

Our approach began with research and focus groups to understand how our target demographic consumes information. By analyzing their preferences, we identified a demand for resources on medical school pathways, research and mentorship opportunities, and informative video content. Based on these insights, we built a strategy that included info-packed newsletters, engaging social media channels, and weekly live streams featuring healthcare professionals nationwide. We then repurposed these live sessions into short-form content and produced additional videos with Dr. O, ensuring students receive accessible, relevant, and inspiring content across multiple platforms.

Behind the Scenes - Filming

Visual Timeline for Client

Logo Concept - Early Stages

Behind the Scenes - Live Stream

RESULTS

Bida Media built a strong digital foundation for Healthcaring Differently, starting with defining the brand’s identity and clarifying the story we wanted to tell. We developed a website for student sign-ups, launched newsletters, and established five social media platforms to share resources and engage with students. Through branding partnerships, graphic design, short-form video content, and live stream promotions, we created a consistent and impactful presence. To ensure long-term success, we implemented systems to keep content organized and scalable. As engagement grew, students began actively following and joining the movement, proving the power of strategic storytelling and digital outreach.